Emerging Technologies Helping Alzheimer’s Patients

Regardless of age, individuals suffering from Alzheimer’s disease can have their entire lives flipped upside down due to its debilitating effects. Because of this, researchers and scientists within the medical community are constantly testing the latest technological developments that could ease these symptoms, as well as more personalized care for the ever growing number of people suffering.

Life expectancy throughout the world has been steadily increasing throughout the years thanks to advancements in medicine. However, this directly translates to a larger elderly population, introducing new challenges for medical professionals, and a rise in age-related diseases, such as Alzheimer’s and Parkinson’s disease. To combat this, early diagnosis is seen as one of the most crucial aspects of treatment.

As a form of dementia, Alzheimer’s mostly affects individuals 65 and older. Brain fibers become tangled and eventually form “clumps” that destroy neuron connections, which lead to dead brain cells. The most obvious signs of early development are memory loss and impaired reasoning skills, but these can go unnoticed for an extended period of time, leading to the disease worsening.

A breakthrough in early diagnosis, PTE scans can show the human brain at a cellular level, allowing doctors and medical technicians to take not of any drastic metabolic chances. Patients suffering from Alzheimer’s often have much larger dark masses in the center of the brain; a clear sign of dementia beginning to develop. Treating this disease early on is the best way to maintain a patient’s cognitive abilities for as long as possible.

More and more psychological tests are being administered in an attempt to study Alzheimer’s as well. Activities like writing and anything that demands the cognitive functions of planning can show researchers just how much one person may be affected. As shown in this article’s graph, a person suffering from Alzheimer’s has a much more difficult time writing a sentence compared to a healthy individual. This test is a great way to read one’s stiffness, hand speed, and muscular contractions to best diagnose their levels of dementia.

Unfortunately, Alzheimer’s today remains an irreversible disease. Because of this, personalized care is essential to better a patient’s life as much as possible, and several pieces of technology have come to light recently to do just that. Wearable cameras, tools to assist in getting dressed, and small patches that monitor the body’s functions are all things that exist today, in addition to many others.

So, while this certainly is a difficult disease for both patients and their loved ones, there is hope for the future. Emerging technologies are making Alzheimer’s treatment much more effective, and with how quickly we have come in terms of medical advancements, a cure may soon be discovered as well.

Originally published on WilliamNakulski.org

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How to Measure the Success of Your Marketing Tactics

With technology, there’s no need to put money into advertising and hope it works. Instead, it’s possible to use data to track where the best results are coming from. The best in the business use marketing attribution tools to get the most out of every marketing effort.

What’s Marketing Attribution?

To keep it simple, imagine an online store. A customer could visit the website, the mobile application, or an email with an offer.

If the customer ends up buying something, marketing attribution decides which of these channels contributed the most to the sale. This allows the marketer to accurately calculate the return on investment for each marketing channel.

It is a Bit Complicated…

If a customer goes to the website and buys a shirt, the marketing attribution is easy. But, if a customer gets an email offer, goes to the website, and then orders on the mobile application later on, it’s tough to say which channel gets credit for the sale.

That’s where marketing attribution tools come in. These tools run advanced calculations to give each channel partial credit.

So Who Gets the Credit?

Still, it’s tough to say who gets the most credit. Is it the channel that attracted the customer in the first place? Or the one where the customer checked out?

When using the marketing attribution tools, the marketer can tell the program which channel he would like to see get more credit in these scenarios. This makes the tool highly customizable to the individual’s marketing strategy and perspective.

What Tools are Available?

Well, first off, marketing attribution can always be calculated by the marketer. This is the cheapest option, but also the most difficult. Adobe offers a very advanced package, but it’s also one of the most expensive on the market. Affordable options include LeadsRx, Looker, and TrackMaven.

Those who want to learn about these tools should check out G2 Crowd or Capterra. On sites like these, users leave detailed reviews about tech products – including marketing attribution tools.

So, in today’s world, it’s no longer necessary to throw a bunch of money into advertising and hope sales go up. Marketers can track exactly where the most money is coming from. But at the same time, tracking this is very expensive. Fortunately, there’s plenty of programs that provide assistance – it’s just a matter of finding the right one for the marketer’s needs.

https://www.entrepreneur.com/article/309256

When Music Entered the Digital Age

Certain pieces of technology have a funny way of resurfacing years after being deemed antiquated. Take vinyl records, for example. Once a convenient way to buy and own music for one’s own personal enjoyment now an outdated method that is much more complex than today’s traditional processes. However, record players and vinyls alike have been making a comeback and are once again growing in popularity, perhaps due to their nostalgic nature.

With that said, today’s methods of downloading music is something that will surely live on for decades, and is now seen as the most practical way to enjoy the music you love. When and why did this happen, though? Surprisingly, very recently due to the remarkable accomplishments we’ve seen in terms of technological advancements within the past few decades.

The two most obvious factors that played into music going digital were convenience and price. Unlike vinyl records, CDs, for example (which were much smaller and made with less expensive products), were fairly inexpensive to produce on a mass scale. Combine that with $10 or so per album, and record labels that owned the copyright of said CDs saw enormous profits.

Regarding the convenience of digital downloads, online music libraries like iTunes, Spotify, and Pandora allowed users to listen to any song they wanted to for either a monthly subscription or one-time payment. Additionally, fans could purchase just a song or two for little more than a dollar rather than buying an entire album. This, however, opened the door for illegal activity and new types of theft.

Music piracy has been a hot-button issue ever since going digital. Since the emergence of digital music in the early 2000s, sales have plummeted, largely due to piracy. This also brings forth the argument that streaming services like Spotify and Pandora effectively render album sales useless. If you have every single song ever recorded at your disposal 24/7, what would be the point of paying for each album? Is iTunes the next vinyl record?

Many musicians and artists today have expressed support for downloading music as opposed to streaming it, seeing as the former actually results in profits. Even if artists as big as Metallica or Taylor Swift take this stance however, even their efforts don’t seem to be enough to end music streaming altogether. While there will always be devoted fans willing to give their favorite artists the money they deserve, there’s no denying that streaming has led to a decrease in these numbers.

The future of music sales and methods of obtainment are uncertain seeing as streaming has taken the throne, but the industry itself will almost undoubtedly continue to thrive. It’ll be interesting to see just how much technology changes how we purchase (or do not purchase) our favorite albums in the future, but for now, online streaming remains the dominant force.

Originally published on WilliamNakulski.net

5 Growing Technologies That Can Change the World

It seems that technology is changing our world on a daily basis. While that may be a slight exaggeration, it’s really not far from the truth. Here are just a few new innovations that are changing the way we live our lives.

In Vitro Meat

Vegans won’t eat any animal-based foods, while meat-eaters scoff at the idea of giving up steak, pork chops, and burgers. What if there were a compromise? Enter in vitro meat. This is meat synthetically created in a laboratory that can take on the look, taste, and texture of real meat. The primary difference is it eliminates the need to feed, raise, and slaughter farm animals, saving on expenses and eliminating issues of animal cruelty.

Brain-Controlled Tech

We’re well on our way to developing computers that can be controlled by our thoughts. While the entertainment value is limitless, it’s the healthcare field that is most enticed by this concept. Already, there are projects underway to combine brain-controlled computers to prosthetic limbs to give disabled persons more natural mobility.

Genome Editing

We’ve known for decades that our genetic makeup can make certain people predisposed to developing certain types of cancer and other diseases. Now, studies are underway to develop technologies that will let scientists edit an individual’s DNA to remove harmful genes. In that way, the disease may never even develop.

Desalination

Our freshwater supply is running perilously low. One alternative is to remove the salt from sea water, but, while that technology does exist, it has previously been too complex and expensive to be feasible. That’s changing, now that we’re developing new ways to remove the metals from the brine (salt) that’s leftover from the desalination process. If those metals can be harvested, desalination will become more worthwhile.

The Real Tricorder

The idea of creating a real tricorder, like those seen in the Star Trek universe, has long been theorized, but it may soon be a reality. Qualcomm is completing a competition for inventors to submit their designs for a real tricorder and the finalists have already been selected. The winner will record vital signs and be able to diagnose up to 12 diseases.

There are many more new technologies set to be unleashed. As we advance the technology of our world, we are better able to improve and lengthen our lives. While we may not have flying cars yet, we are definitely living in a science-driven age.

Originally published on WilliamNakulski.org